Hi guys, how are you? I’m here to give you an invite I want to invite you to do my Jiu Jitsu academy management workshop entirely free of charge, but before I talk about this workshop, I want to tell you a story that changed my academy completely. Obviously, there are several factors that have transformed my business over time but there is one that was undoubtedly the most striking one which happened in the early 2000s. I was doing one of my seminar trips at the time when Jiu Jitsu had spread throughout the world which was a consequence of the UFC: we were there reaping the fruits of the efficiency of Jiu Jitsu throughout the world I was doing a seminar in Germany, more precisely in Frankfurt, and I found a student who was doing my seminar who was maybe about 50 years old, a white belt and a very nice guy. We were talking, and he started telling me how Jiu Jitsu was difficult for him, that he thought the training was very hard and very intense and that he came from another martial art that was much more relaxed. I asked him what martial art he did, and he told me Wing Chun, a branch of Kung Fu and we talked a little more because he wanted to know how Jiu Jitsu and Alliance worked. He asked me if I had an idea of how many Wing Chun students his master had in Germany. I didn’t have a clue, but out of curiosity I asked, “How many?” He gave me the answer which was 50,000 students. At that time the whole of Alliance had 1000 students, so it was a gigantic proportion. In my head, I was thinking how come Jiu Jitsu which is more efficient, can have so few students How come it sparked interest in so few? I was curious and asked to watch a Wing Chung class. I went to his academy and nothing really surprised me. In terms of martial arts there was nothing significant. In terms of fitness, again, there wasn’t anything that was really attractive, but it had something that we didn’t have. It had a teaching method. His students knew exactly where they were, and where they needed to go, and in a small amount of time, the student was always getting a new benefit and progressing inside that method, and all his students were developing with that. After watching that, I started to think, “why is Jiu Jitsu not for everyone?” But as a matter of fact, our Jiu Jitsu was not for everyone. Jiu Jitsu in the decade of the 1990’s was extremely tough, totally focused on competition. In the academy, the training was more and more strenuous, so the number of students was shrinking. If we look at the classes schedule in the original Gracie academy, they were mostly private classes for self-defense. I had done that program in my academy when I started in the 1980’s, but I couldn’t apply this to the group so I mixed a little of that program that I knew from the Gracie academy, with a little bit of what I had learnt and a little bit of the Jiu Jitsu which has evolved because we were in that moment of competitive Jiu Jitsu and the evolution of technique. Based on this, I started to write my class program, and this was a big change, a big turning point for my academy. I started to understand that I couldn’t mix a white belt with a competitor because they had totally different purposes. They had totally different experiences and understanding of technique. So, creating a method which obviously took a lot of time and work was also very pleasurable because I could revisit it from beginning. It was a big change in my academy; it forced me to separate the levels of my group and to attend to my student in a much better way. Based on this story of Wing Chun, I changed my academy and completely changed my business and I started to discover lots of other things that are so important to have a successful academy. It’s this I want to share with you and the Jiu Jitsu community. I’ve already been doing this, but I think that this on-line product will have a much greater reach, so we can unite and create a movement of real professionalism in Jiu Jitsu academies. Your biggest competition isn’t that academy that’s two blocks from yours. Your biggest competition is the guy who teaches bad Jiu Jitsu and delivers to his student a bad experience. If we improve the general standard of Jiu Jitsu, we all win, and this is what I want to help you do. I hope you have the same success in your academy as I do in mine And I’ll share with you everything that I learned the first workshop will be on the 14th August Share this with everyone that you know in Jiu Jitsu and let’s increase the level of our academies. Let’s deliver for society a much better product, so click here on this video to register and share with your friends in Jiu Jitsu and let’s transform Jiu Jitsu into something much bigger than is today Waiting for you on the 14th August.