Buying is always make a choice between quality, value and price. However, the lowest price product is not always the one that cost the least. Together, Decathlon and B’TWIN guarantee the best value price ratio on the market. Why? Because our unique model is designed for more than 30 years to reach this goal. How? By working each link to the complex chain it allows us to fully control the products that we sell from A to Z, from the first idea to the after sales service. Research and development Each of the twenty “Passion Brands”, including B’TWIN, benefited from the group’s research and development services for greater efficiency and shared benefits at lowest cost. Fabrication B’TWIN selects and pools the best industrial suppliers from long term partnerships. The result is clear: a permanent research of productivity opportunity without compromising the group values, values a better “time to market”, a better risk management, and a high quality. Logistcs Decathlon controls and invest in its logistical organization. Storage, transportation and automation to lower costs and environmental impact. For example, 98% to the bikes sold in Europe are manufactured in Europe. Integrated designing We product mass market products to lower our costs. Products are designed by teams with comprehensive knowledge specifications and effective control he timing and quality. We encourage optimization choice materials components shapes and assemblies for products that are most useful and efficient for our users. Integrated retailing Decathlon is built on a promised as much powerful as simple: satisfied or satisfied. Together, we offer services such as a lifetime warranty and free maintenance, insurance, financing and customer loyalty rewards programs in store or on the web. Business model Our low cost integrated business model allows us to have low margins. Unlike our competitors, we don’t work with importers and our logistics are integred. Thereby allowing us to avoid succession of none integrated subcontractors which inevitably result an accumulation of margins at the end our customers have to paid. The result is clear: to see equal quality and value, our products are less expensive. It’s not by chance but rather as a result of all of these reasons that we guarantee our bikes for life with the best price value ratio on the market.